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Blog Post | Jul 08, 2025

The Power of Direct Mails ROI in the Digital Age

Physical mail isn’t just surviving—it’s thriving as a performance channel. Check out these tactics to ensure your direct mail pieces stand out.

Topics: Printing, Direct Mail

Grooming Postcard
Amid digital fatigue, Sequel’s Direct Mail Report research proves direct mail delivers unmatched engagement and conversions. The data proves physical mail isn’t just surviving — it’s thriving as a performance channel.
  1. Higher Action Rates: 82% act on mail immediately vs. 45% for email.
  2. Better Response: 70% higher customer acquisition rates than digital.
  3. Personalization Wins: Dynamic content drives 2-3x more conversions.
  4. QR Code Boost: Digital integration lifts responses by 40%.
  5. Millennial Appeal: 76% find mail more memorable than digital ads.
The report highlights direct mail’s strengths — tangibility, targeting and seamlessly omnichannel integration. For marketers who want to make an impact, these findings create a compelling case for direct mail’s role in today’s campaigns. By implementing these tactics, you can ensure your mailers stand out in a crowded mailbox.